Commercially and personally, the least talked about and discussed item of clothing is women’s lingerie, only followed by men’s innerwear. Ever since the pandemic, the idea of lingerie has changed; women are no longer interested in lingerie that appeases the male gaze; their choice lies in comfort, cutesy, and congenial lingerie that fits them well.
The main issue in finding the right lingerie is first having an open conversation with the target audience. Unlike the West, Indian women consider it taboo to talk about lingerie, which makes it difficult for manufacturers to get the right fit, comfort, and choice of colors. Hence, women need a brand that’s made for women, by women, and of women, a brand that understands the different sizes, styles, textures, fabrics, colors, designs, and styles that modern Indian women need. A brand like Clovia is the ideal choice for Indian women when it comes to snug fitting, climate-centric materials, and proper functionality. The fashion-forward patterns, supreme comfort, and affordable price points make Clovia the perfect choice.
So, without further ado, let’s look at in detail the factors that make Clovia lingerie the right choice for Indian women.
1. Inclusive Of The Indian Body Type
The Indian body type, unlike other countries, is much more diverse; from Kashmir to Kanyakumari, from Kutch to Kolkata, we can see a plethora of body types that vary in sizes, shapes, curves, bone structure, and heights. A diverse country like India needs a lingerie brand that offers a diverse range of undergarments that cater to all. Whether you have a petite figure, a curvy or full body, pear, apple, or hourglass figure, Clovia has lingerie that compliments all body types. Unlike generic brands that follow a standardized chart with restrictive sizes, Clovia uses measurements that are tailored to perfection to enhance comfort and fit.
2.Ideal For Long Hours & Daily Wear
No matter how sexy the idea of lingerie sounds, it is actually an everyday essential that women wear under their clothes. So you need fabrics that are made with fabrics that provide ventilation and are breathable in the tropical climate of India. Clovia creates highly functional lingerie that can help you stay comfortable and feel like you are wearing absolutely nothing at all. From cotton lingerie to wireless and padded bras, from seamless underwear to soft elastics, you can go on about your daily lives without feeling restricted or uncomfortable.
3. Premium Quality On A Budget
When people think of premium-quality underwear or lingerie, they immediately think of international brands, Although there’s no doubt that the quality is superb, the prices are equally hefty. If you want the craftsmanship of globally recognised brands with regional-friendly prices, Clovia is just the brand for you. College-goers, side hustlers, freshly interning and working women all need high-quality lingerie that helps them be comfortable all day and Clovia’s wide range of merchandise offers something at every price point.
4. Trendy & Stylish Designs
Gone are the days when we would wear boring lingerie that only came in a select few colours. Clovia is changing the definition of dressing for yourself because, on an everyday basis, we are the only ones enjoying the different colors and patterns of our lingerie. So why not experiment with a few styles? Clovia has a variety of patterns, including lacey bras, satin slips, bold and vibrant colors, contemporary bralettes, bandeau tops, and more that suit Indian, Indo-Western, and Western outfits.
5. A Wide Range Of Outfit-Specific Lingerie
Just because you wear lingerie on the inside doesn’t mean you can wear any piece under your outer clothes. There is a specific bra you need to wear under specific clothes for the right fit and comfort. Clovia offers a wide range of bras and panties that go with a variety of outfits. From everyday bras that are non-wired, light, and padded for T-shirts, tops, and more to lacy babydolls, mesh, and sheer lingerie for weddings, galas, and more, you can find the right pair that not only coddles you with its soft fabric but also elevates your outfit for that ultimate glam. Even sports bras, nursing bras, maternity bras, shapewear, and tummy tuckers are all part of Clovia’s wide range of offerings.
6. Accessible & Affordable
Clovia’s offline presence in stores and online presence on various e-commerce platforms makes them super accessible and affordable to a wide range of demographics. From city folks to rural townies, everyone can get their hands on Clovia’s offerings, even some of their latest drops. Even their website is user-friendly and offers exclusive discounts making purchasing easy and accessible for all.
7. Boosts Self Confidence
Clovia is a women-first brand that focuses on the bodies more than their lingerie just looking good. They aim to offer aesthetically pleasing innerwear that complements every body type. Their brand positioning is directed at embracing every shape and size, encouraging women to pride themselves and prioritise their needs and comfort. They are also constantly working towards breaking the taboo around lingerie and encouraging a conversation among Indian women shoppers.
Parting Thoughts
Lingerie as a concept is not talked about enough when every woman in the country uses it on a daily basis. When half the population actively invests and consumes a product, you know how important it is to the economy and socio-cultural milieu of the society. It is high time we start a conversation about it, and encourage brands that are doing so. Clovia has been breaking taboos for years with its women-centric messaging and products. Their lingerie is inclusive of the Indian body type unlike international brands that cater to a standard body type, Clovia caters to a more diverse body type. They are also pretty affordable for the high-quality products they offer. Clovia also has lingerie for every outfit type, may it be a T-shirt, ethnic wear, sportswear, or even for nursing. Their trendy designs, accessible website, affordable prices, and high-quality products make them a must-have brand for every woman.
